I Turn Consumers Into Superfans
I managed marketing and DTC e-commerce for the #1 plush brand in the USA, Squishmallows.
By using fan data and feedback, I created top-tier products and marketing strategies for Squishmallows.com, as well as major retailers like Target, Walmart, and Five Below.
8 Billion TikTok Impressions
1,500+ Unique Characters and Bios
- 2x Toy of the Year Winner
My own collection of Squishmallows in 2020 - connecting with fans organically is my specialty!