I Turn Ideas Into Things

In college, I had an idea for a satire newsletter. I started off by printing it on normal paper from my dorm, and over the next 6 years grew it into one of the largest collegiate satire magazines in the country with over 2 million page views and 200K physical magazines printed. 

I also created and sold thousands of pieces of merchandise, wrote spinoff publications for advertisers, and more.

thecrocodile.org

Click for sample magazine

Each cover represents a full-sized 32 page magazine.

I Turn Consumers Into Superfans

I managed marketing and DTC e-commerce for the #1 plush brand in the USA, Squishmallows.

By using fan data and feedback, I created top-tier products and marketing strategies for Squishmallows.com, as well as major retailers like Target, Walmart, and Five Below.

Cool stats:

• >$500m Revenue
  
• 8 Billion TikTok Impressions
  
• 1,500+ Unique Characters and Bios
  
• 2x Toy of the Year Winner

My own collection of Squishmallows in 2020 - connecting with fans organically is my specialty!

I Turn “What Ifs” Into Reality

I strive to create groundbreaking products and experiences and always exceed expectations. For a Squishmallows milestone event we were procuding a limited amount of products, but I thought “what if we made a 1/1 product and auctioned it for charity?”

After working with product development, our philanthropy team and more, the product sold for a whopping $15,000, with 100% of the profit going to charity.

I turned a crazy idea into a charity auction for the rarest Squishmallow ever made.